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Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,806 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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451 - 475 of 1,036 Reviews for Market Research and Consumer Behavior

By Alemoka B F E

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Nov 1, 2021

it was passionnt

By Shubham C

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Dec 28, 2020

Very Informative

By VIJAY S

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Sep 25, 2020

Great experience

By Musa M

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Jun 28, 2020

Very good course

By VIJESH C

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Jun 15, 2020

Very good course

By Manjot K

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May 22, 2020

excellent course

By Rushikesh A

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May 5, 2020

Excellent course

By Utkarsh G

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Apr 14, 2020

Wonderful tutor!

By Sai M R I

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Jan 17, 2020

Very Good course

By Laura M F

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May 16, 2018

Excelente y 煤til

By ZAMANI S M

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Sep 27, 2020

Very insightful

By Md R I

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Jun 17, 2020

this is helpful

By Cholthisa S

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May 28, 2020

good instructor

By JOHN R E L

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Mar 5, 2018

Well explained!

By sami a

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Nov 24, 2024

Perfect course

By Francisca N

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Jan 13, 2022

great content

By Dr. F B

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Jan 9, 2021

Very practical

By Kishore m

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Sep 26, 2020

Carrier course

By P.KANISH P

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Sep 25, 2020

Nothing to say

By Harshit M

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Sep 16, 2020

Gain knowledge

By Anggita P

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Aug 10, 2020

so insightful!

By Shivangi S

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Jul 23, 2020

Really helpful

By Mario K

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Jul 3, 2020

Amazing course

By John A

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Apr 20, 2020

I learnt a lot

By Nikhil K S

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Nov 30, 2018

Great learning