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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,811 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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326 - 350 of 607 Reviews for Think Outside the Inbox: Email Marketing

By Bre脕nna H

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Oct 9, 2022

Helpful, Increased challenge

By Abdelrahman E

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Sep 5, 2022

thank you coursera and google

By AN G N

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Jul 12, 2023

It is a hard course to pass.

By Ranish B

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Feb 22, 2023

Great instructor and design!

By Barbara P

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Jan 19, 2023

Interesting and informative!

By Shahbaz A

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Oct 7, 2022

Excellent insightful course

By meryem e k

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Oct 5, 2023

Great course, Thanks Google

By Travis

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Mar 10, 2023

It is a compelling session.

By Xiaoxiao L

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Nov 5, 2022

Always learn something new!

By Ankur R

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Oct 2, 2022

it's very easy and helpful

By Valeriia B

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Dec 22, 2024

Very helpful and engaging!

By Malcorps C

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Dec 4, 2023

great on theory & practice

By James R

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Aug 25, 2023

Cool! I have learned a lot

By Maziar M

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Oct 14, 2024

The course was convenient

By Marjorie B

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Jun 28, 2024

More power and God bless.

By Christian H K G

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May 31, 2024

T'was nice and insightful

By Tadjadine M a

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Feb 2, 2024

IT IS VERY USEFUL CONTENT

By Bryan M

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Sep 8, 2023

Great information so far.

By Adriana t

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Jul 24, 2023

I learn a lot thank you !

By Zaheer A S A

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Jul 5, 2023

great learning experience

By Anieti U

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Apr 19, 2025

really deep and on point

By andres c

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Oct 11, 2025

Very clear and useful !

By THAN N T S

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Nov 3, 2024

very good for beginners

By Babar A

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Sep 2, 2023

thank for this platform

By Luma P

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Sep 4, 2023

thanks great learning