En este primer estaremos curso se estar谩 revisando el manejo correcto de la marca en los negocios el cual es fundamental para crear una ventaja competitiva y as铆 diferenciarse de sus competidores para dar sustentabilidad a la empresa en el largo plazo y consolidarse en sus mercados.
驴C贸mo funcionan las marcas?
驴C贸mo funcionan las marcas?
This course is part of Gesti贸n de Marca Specialization
Instructor: Rafael Jos茅 Arria Ramos
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Gain insight into a topic and learn the fundamentals.
4.9
(125 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 23 hours
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Assessments
15 assignments
Taught in Spanish
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This course is part of the Gesti贸n de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
En este primer tema revisaremos los conceptos b谩sicos de una marca. Analizaremos cada uno de los elementos que constituyen la base de la creaci贸n de una marca, y cuyo fortalecimiento implica una mejora en el desempe帽o para la organizaci贸n.
What's included
2 videos13 readings4 assignments1 discussion prompt
En este tema conoceremos c贸mo funciona una marca desde la perspectiva del consumidor y de la empresa. Identificaremos las principales funciones de una marca y explicaremos los elementos tangibles que construyen una marca. Analizaremos tambi茅n c贸mo est谩n cambiando los h谩bitos y los patrones de los consumidores post pandemia y c贸mo se est谩n gestionando las marcas ante este cambio.
What's included
2 videos10 readings3 assignments1 discussion prompt
En este tercer tema conoceremos c贸mo mantener la reputaci贸n de una marca en el largo plazo. Identificaremos aspectos de una marca, su p煤blico objetivo, c贸mo crear una identidad visual e imagen de marca. Analizaremos tambi茅n el ciclo de vida de una marca y su anatom铆a.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
En este tema conoceremos los tipos de estrategia adoptados por diferentes marcas como arquitectura de marca. Identificaremos la importancia de tener un slogan, como se dise帽a y conoceremos tambi茅n que es branding interno y c贸mo puede favorecer a la cultura de trabajo de la empresa poner en marcha un plan interno de marca.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Instructor ratings
4.8 (22 ratings)Offered by
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4.9
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Showing 3 of 125
WR
5
Reviewed on Apr 17, 2025
Un muy buen curso sobre como funcionan las marcas en el mundo.
MA
5
Reviewed on Oct 4, 2024
Es un curso bastante enriquecedor y con informaci贸n que ayuda much铆simo; en su mayor铆a son temas que ya hab铆a visto, as铆 que, fue una buena forma de retroalimentar
GP
5
Reviewed on Mar 15, 2023
Excelente curso con mucha informaci贸n te贸rica y ejemplos de aplicaci贸n. Adem谩s de conocer la importancia de una marca y la asociaci贸n que el consumidor tiene con el producto.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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