En este primer estaremos curso se estar谩 revisando el manejo correcto de la marca en los negocios el cual es fundamental para crear una ventaja competitiva y as铆 diferenciarse de sus competidores para dar sustentabilidad a la empresa en el largo plazo y consolidarse en sus mercados.
驴C贸mo funcionan las marcas?
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驴C贸mo funcionan las marcas?
This course is part of Gesti贸n de Marca Specialization
Instructor: Rafael Jos茅 Arria Ramos
7,498 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.8
(145 reviews)
Beginner level
Recommended experience
Flexible schedule
2 weeks at 10 hours a week
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Taught in Spanish
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This course is part of the Gesti贸n de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
En este primer tema revisaremos los conceptos b谩sicos de una marca. Analizaremos cada uno de los elementos que constituyen la base de la creaci贸n de una marca, y cuyo fortalecimiento implica una mejora en el desempe帽o para la organizaci贸n.
What's included
2 videos13 readings4 assignments1 discussion prompt
En este tema conoceremos c贸mo funciona una marca desde la perspectiva del consumidor y de la empresa. Identificaremos las principales funciones de una marca y explicaremos los elementos tangibles que construyen una marca. Analizaremos tambi茅n c贸mo est谩n cambiando los h谩bitos y los patrones de los consumidores post pandemia y c贸mo se est谩n gestionando las marcas ante este cambio.
What's included
2 videos10 readings3 assignments1 discussion prompt
En este tercer tema conoceremos c贸mo mantener la reputaci贸n de una marca en el largo plazo. Identificaremos aspectos de una marca, su p煤blico objetivo, c贸mo crear una identidad visual e imagen de marca. Analizaremos tambi茅n el ciclo de vida de una marca y su anatom铆a.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
En este tema conoceremos los tipos de estrategia adoptados por diferentes marcas como arquitectura de marca. Identificaremos la importancia de tener un slogan, como se dise帽a y conoceremos tambi茅n que es branding interno y c贸mo puede favorecer a la cultura de trabajo de la empresa poner en marcha un plan interno de marca.
What's included
3 videos10 readings5 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Instructor ratings
4.8 (23 ratings)Offered by
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Showing 3 of 145
ML
5
Reviewed on Jun 24, 2023
Un curso muy entretenido y lleno de actividades para aprender de manera interactiva y sencilla los fundamentos de la Marca
PA
5
Reviewed on Sep 12, 2025
muy buen material y videos con muy buenos expositores asi como la entrevista.
GP
5
Reviewed on Mar 15, 2023
Excelente curso con mucha informaci贸n te贸rica y ejemplos de aplicaci贸n. Adem谩s de conocer la importancia de una marca y la asociaci贸n que el consumidor tiene con el producto.
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