Las marcas hoy en d铆a forman una parte esencial del quehacer de los negocios. Durante este curso analizaremos los elementos principales que conforman una marca, as铆 como los pasos y las acciones estrat茅gicas que las fortalecen. Al finalizar el curso podr谩s tener una visi贸n clara sobre las implicaciones de la gesti贸n de marca y el impacto que 茅sta tiene en las organizaciones y para el logro de sus objetivos.
Proceso de gesti贸n de marca estrat茅gico
Proceso de gesti贸n de marca estrat茅gico
This course is part of Gesti贸n de Marca Specialization
Instructor: Sidney A. Ornelas S谩nchez
4,268 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(30 reviews)
Beginner level
No prior experience required
23 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Gesti贸n de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
En este primer tema revisaremos los conceptos principales asociados a una gesti贸n de marca estrat茅gica. Analizaremos cada uno de los elementos que constituyen la base de la creaci贸n de una marca, y cuyo fortalecimiento implica una mejora en el desempe帽o para la organizaci贸n.
What's included
2 videos13 readings4 assignments1 discussion prompt
La comunicaci贸n es uno de los aspectos clave para la construcci贸n de marcas fuertes. En este tema revisaremos las etapas en las que se plantean los objetivos de comunicaci贸n para, de manera gradual, ir generando el valor de marca que deseamos como empresa.
What's included
2 videos10 readings3 assignments1 discussion prompt
Como parte esencial en la gesti贸n de marca estrat茅gica, en este tema revisaremos la importancia de definir claramente los componentes de diferenciaci贸n de marca. Asimismo, analizaremos la importancia de transmitir las caracter铆sticas y diferenciadores de la marca a lo largo de toda la organizaci贸n para poder comunicarla efectivamente.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
En este 煤ltimo tema revisaremos la relaci贸n entre una marca fuerte y el valor percibido por parte del cliente. Adem谩s, vincularemos los elementos estudiados durante el curso con el fortalecimiento del posicionamiento de la marca.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Offered by
Explore more from Business Strategy
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
Why people choose 糖心vlog官网观看 for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, 糖心vlog官网观看 is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. 糖心vlog官网观看 allows me to learn without limits."
Learner reviews
4.8
30 reviews
- 5 stars
86.66%
- 4 stars
10%
- 3 stars
3.33%
- 2 stars
0%
- 1 star
0%
Showing 3 of 30
AC
5
Reviewed on Aug 25, 2024
Me encant贸 este curso, muy completo y la informaci贸n est谩 organizada de manera digerible para el estudiante. Me gust贸 el enfoque pr谩ctico.
GA
5
Reviewed on Mar 28, 2024
Fue una excelente experiencia llena de aprendizaje.
CF
4
Reviewed on Jan 9, 2024
Bueno, sin embargo, es un enfoque desde el punto de vista del marketing, y marketing no es gesti贸n de marca (branding)
New to Business Strategy? Start here.
Open new doors with 糖心vlog官网观看 Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose 糖心vlog官网观看 for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. .
More questions
Financial aid available,