El Marketing y branding de tu persona puede cambiar tu carrera y vida. El desarrollo de habilidades de mercadotecnia aplicadas a nuestra persona nos puede dar un alto nivel de competitividad en todo tipo de actividades profesionales ya sea como emprendedores-deportistas-artistas o bien, para crear una reputaci贸n s贸lida en el mercado de trabajo o en el desarrollo, promoci贸n y difusi贸n de nuestros productos y servicios como empresarios de todo tama帽o.
Desarrollo de tu marca personal
Desarrollo de tu marca personal
This course is part of Gesti贸n de Marca Specialization
Instructor: Ruben Trevi帽o
5,793 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(52 reviews)
Beginner level
No prior experience required
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
15 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Gesti贸n de Marca Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Antes de abordar el tema de marca personal hay que visualizar muy bien las metas de carrera y vida y ponerles un prop贸sito u objetivo; el impacto en la sociedad, tu diferenciaci贸n, soporte de imagen y propuesta de valor. Esto debe pasarse por los retos y oportunidades que gener贸 el Covid. A la vez el participante deber谩 entender las pr谩cticas de las marcas exitosas para transformarse en profesionales de excelencia y calidad internacional.
What's included
2 videos13 readings4 assignments1 discussion prompt
Antes de caer en la tentaci贸n de buscar nombres o dise帽ar productos se debe de seguir un proceso de mercadotecnia que servir谩 como la base para la creaci贸n o evoluci贸n de la marca. Entender las razones por las que la gente compra en espacios f铆sicos o v铆a comercio electr贸nico, dominar los principios de ventas para incluirlos en la propuesta de valor. Tener una clara noci贸n de los requerimientos de tecnolog铆a y apps que se deben dominar.
What's included
2 videos10 readings3 assignments1 discussion prompt
Una marca es el 煤ltimo eslab贸n de una cadena de eventos. Ya que tenemos claro el terreno donde competiremos, los atributos diferenciales y el entendimiento de los tipos de marca con quien te identificar谩s m谩s, se procede a la b煤squeda ya sea apoyado por profesionales o bien haci茅ndolo uno mismo lograr consolidar una gran marca.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Las herramientas tecnol贸gicas que hay hoy en d铆a permiten que pr谩cticamente cualquiera de nosotros est茅 en condiciones de dise帽ar y proyectar una nueva marca a un m铆nimo costo. Esto de nada servir谩 si no lo damos a conocer y alimentamos constantemente con contenidos de valor en los diferentes puntos de contacto y redes sociales y profesionales.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Instructor ratings
4.6 (8 ratings)Offered by
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Reviewed on Apr 18, 2023
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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