Con este curso, te convertir谩s en experto en el Administrador de anuncios de Facebook. Aprende a estructurar campa帽as en el administrador de anuncios; para ello, selecciona un objetivo del anuncio, un p煤blico objetivo, un presupuesto y las ubicaciones que se ajusten a tus propias metas. Aprende a crear y administrar anuncios en Facebook e Instagram, y eval煤a y optimiza los resultados de tus campa帽as del administrador de anuncios. Cuando finalices el curso, podr谩s crear una campa帽a publicitaria real en el administrador de anuncios de Facebook y as铆 expandir no solo tus conocimientos, sino tu portfolio de marketing en redes sociales.
Publicidad con Meta
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Publicidad con Meta
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Daniel Kob
10,726 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(230 reviews)
Beginner level
Recommended experience
Flexible schedule
9 hours to complete
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Estructurar campa帽as en el administrador de anuncios de Facebook
Crear un anuncio que est茅 alineado con tus objetivos de marketing y dirigirlo a tu p煤blico objetivo
Establecer un presupuesto, ubicaciones y un cronograma para tus anuncios en el administrador de anuncios de Facebook
Certificarte como Asociado de marketing digital de Facebook
Skills you'll gain
- Bidding
- Advertising Campaigns
- Performance Metric
- Marketing Budgets
- Advertising
- Paid media
- Campaign Management
- Social Media Campaigns
- Target Audience
- Performance Analysis
- Online Advertising
- Content Performance Analysis
- Budget Management
- Social Media
- Digital Advertising
- Scheduling
- Social Media Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
9 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
There are 5 modules in this course
En esta primera semana, aprender谩s c贸mo funciona la publicidad en Facebook e Instagram con el administrador de anuncios. Te ense帽aremos a estructurar una campa帽a publicitaria en el administrador de anuncios y de qu茅 modo Facebook cobra por los anuncios y d贸nde se muestran.
What's included
12 videos6 readings2 assignments2 discussion prompts
En la segunda semana del curso, aprender谩s a alinear tus objetivos de marketing con el objetivo adecuado para tu campa帽a en Facebook. Tambi茅n aprender谩s a determinar el presupuesto para tu campa帽a y a establecerlo y elegir tus estrategias de puja en el administrador de anuncios.
What's included
7 videos4 readings2 assignments1 discussion prompt
Esta semana aprender谩s a seleccionar el p煤blico para tu campa帽a publicitaria y a usar el p铆xel de Facebook para crear p煤blicos personalizados o similares. Tambi茅n aprender谩s a elegir las ubicaciones y el cronograma de tus anuncios en el administrador de anuncios.
What's included
12 videos2 readings2 assignments1 discussion prompt
Esta semana, aprender谩s a crear tus anuncios, incluida la selecci贸n de im谩genes o videos y la redacci贸n del texto que los acompa帽ar谩. Tambi茅n aprender谩s a evaluar los resultados de tu campa帽a en el administrador de anuncios.
What's included
8 videos3 readings2 assignments
Por 煤ltimo, aprender谩s a crear tu propia campa帽a en el administrador de anuncios de Facebook mediante un proyecto pr谩ctico.
What's included
5 videos1 reading1 assignment1 discussion prompt1 plugin
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.9 (62 ratings)Offered by
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Showing 3 of 230
IM
5
Reviewed on Sep 20, 2022
Excelente curso, me ha ayudado a comprender mejor los anuncios en Facebook y otras plataformas
SD
4
Reviewed on Nov 14, 2024
curso dif铆cil pero necesario si se pretende tener nociones del Marketing profesional
MG
5
Reviewed on Nov 18, 2022
Me gust贸 mucho el curso, la din谩mica para aprender me pareci贸 buena. Me ayud贸 a generar mayores conocimientos, de esta manera podr茅 poner en pr谩ctica todo lo aprendido en mi p谩gina de empresa.
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